Facebook - Mister Good Ideas !

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Introduction
Facebook is one of the foremost social networking websites, with over 8 million users spanning 2,000 college campuses.
Our analysis found that Facebook was formally entrenched in college students' lives, but users had not restricted who had access to this portion of their life. We discovered questionable information practices with Facebook, and found that third parties were actively seeking out information.
Threats to Privacy
End-users share a wide variety of information on Facebook, but a discussion of the privacy implications of doing so has yet to emerge Privacy on Facebook is undermined by three principal factors:
Users disclose too much, Facebook does not take adequate steps to protect user privacy, and third parties are actively seeking out end-user information using Facebook
To analyze the extent of user disclosure, we constructed a spider that crawls" and indexes Facebook, attempting to download every single role at a given school.
Our study found that upwards of 80% of matriculating fresh students join Facebook before even arriving for Orientation, and that these users share significant amounts of personal information. We also found that Facebook's privacy measures are not utilized by the majority of college students. For each threat, we make recommendations for Facebook, it:
1. Facebook", as opposed to the Facebook", is how the site's literature refers to itself.

2.1 Social Networking and Facebook
Users share a variety of information about themselves on their Facebook including photos, contact information, and tastes in movies and books.
3. Facebook was founded in 2004 by Mark Zuckerburg, then a Harvard undergraduate. The site is unique among social networking sites in that it is focused around universities.
Over the last four years, Facebook has become so popular on campuses nationwide, and Facebook evolved from a hobby to a full-time job for Zuckerburg and his friends.
In May 2005. Facebook received $13 million dollars in venture funding. Facebook sells targeted advertising to users of its site.
2.2 Information that Facebook stores
First-party information All data fields on Facebook may be left blank, aside from name, e-mail address, and user status. Although the required amount of information for a Facebook account is minimal, the total amount of information a user can post is quite large.
Facebook Features
Third-party information Two current features of Facebook have to do with third parties associating information with a user's profile.
The only recourse a user has against an unwelcome Facebook photo posted by someone else, aside from asking them to remove it, is to manually remove the metadata tag of their name, individually, from each photograph. Users may disable others' access to their Wall, but not to the Photos feature.
My Privacy
Facebook's privacy features give users a good deal of accessibility in who is allowed to see their information. As per the usage agreement, a user can request Facebook to not share information with third parties, though the method of specifying this is not located on the privacy settings page.
Previous Work
No previous academic work specific to Facebook was found in the Lexis databases and Google's database. Facebook located at Stanford University.
Four Principles and Methods of Research
In order to investigate the ways in which Facebook is used, we closely investigated the usage patterns of Facebook. We employ two methods of data collection to learn more about the way users interact with Facebook.
First, we conducted a survey of MIT students on the use of facebook's features.
Second, we harvested data from the Facebook site directly.
Usage patterns of interest.
Our main objective in gathering and analyzing Facebook user data was to make statements and generalizations regarding the way users use their Facebook accounts. We investigated when users create their accounts, and which kinds of users create accounts.
It’s personal.
All around, Facebook Groups provide a feeling of more personal interaction. Groups are directly tied to the person who administers them, and that Profile name will appear on the Group, unlike a more anonymous Page, which could be manned by any number of people. Some find this personal connection a welcome change in the digital world, especially when dealing with more sensitive topics or emotional issues, like health questions or life-changing events.
Facebook practices.
In designing our survey, we aimed for a minimum number of straightforward, multiple choice questions which would serve to reveal usage patterns, familiarity with various aspects of the service, and opinions on the quality of the service.
Facebook's practices. We designed the survey such that it would it on one printed page, and take approximately three minutes to complete.
Direct data collection
Our collection of data directly from Facebook served two principles. It served as a proof of concept, to demonstrate that it is possible for an individual to automatically gather large amounts of data from Facebook. Also, the collection of data from Facebook will provide us with a large, nearly exhaustive and statistically significant data set, from which we can draw valuable conclusions on usage trends.
A brief technical description of Facebook from a user perspective
Facebook uses server-side Hypertext Preprocesser (PHP) scripts and applications to host and format the content available on the service. Content is stored centrally on Facebook servers. Scripts and applications at Facebook get, process, and later information on demand, and deliver it to users in real time, to a Web browser over the Internet. Users begin their Facebook session at the service's top level site, http://www.facebook.com/.
At the main Facebook page, a user can log in to the service, or browse the small amount of information available to the general public. The main page of the service is spartan, and does not provide any personally identifiable information or technical insight. Facebook does require a school e-mail address to use their service.
To log in to Facebook, users enter their username and password into the appropriate fields on the page, and click Login. This sends a special URL to the service: http : ==www:facebook:com=login:php?email = USERNAME@SCHOOL:edu&pass = PASSWORD

Once logged in to the service, a user is free to interact with Facebook.
Facebook's human-readable URLs and regularly formatted HTML make automated acquisition, parsing, and analysis relatively easy. Each separate school has its own Facebook server" for its content. Users with a school e-mail address @SCHOOL.edu will go through http://SCHOOL.facebook.com/. For the most part, many of these servers" redirect to the same machine. For example, www.harvard.facebook.com, www.mit.facebook.com, www.nyu.facebook.com, and www.ou.facebook.com all redirect to 204.15.20.25. This architecture allows Facebook to easily move different schools to different servers if necessary.
By default, a new user's profile and all information are fully visible to all other users at the same school, but not visible to anyone at another school. Many users do not change their default settings, making their information accessible.
When a user logs out of Facebook or closes their web browser, the session cookies are lost. This generally means that once a user exits the service, they must enter at least their password to use the service again.
Data acquisition
We are not the first to download user profiles from Facebook in large numbers. In the past, others have utilized Facebook's use of predictable, easy to understand URLs to automatically request information and save user information for further analysis. Our approach used the incremental profile identifer to download information in large quantities. The algorithm we used to gather this data is very straightforward:
1. Log in to Facebook and save session cookies.
2. Load your home page and note the USER ID of the page.
3. Decrease the USER ID until you need the ID of The Creator," the rest profile at a given school.
Save this number as USER ID-LOW.
Using Facebook’s Event functions, you can invite users to any event, be it real or virtual. Events are great for rallying Page members around a timely happening, whether it is a sale, movie opening, menu revamp, or a new product launch. Plus, because Events have a dedicated tab on your Page, Page members can easily see what you’re up to. Events are quick and easy to set up, perfect for creating a quick response to a time-sensitive issue. This makes them a no-brainer for inclusion in your Facebook marketing strategy. On the flip side, they are also easy enough for anyone else to make, leaving a lot of Event clutter on the site. This makes it harder (but not impossible) to use Facebook Events effectively.
Statistical significance
Survey data Over the course of the two weeks we ran the survey, 419 MIT students responded to the questions asked. The users answering our profile questions came from all of the campus, with strong concentrations in dorms where we e-mailed the survey.
The respondents were mostly undergraduates (90%).
Collected Facebook data In general, we were able to collect large numbers of user profiles from Facebook using our information collection system.
Furthermore, Facebook users are more wary of some kinds of personal information than others.
Facebook has grown extremely rapidly, establishing a user base of 8,000,000 users, and close to 100% penetration at certain schools. If Facebook continues to grow in popularity, the average user will likely become more and more like the well-connected" user. If this trend continues, the level.
Users disclose personal information
Facebook can indeed share your information with other companies for advertising or other purposes, as indicated in their privacy policy.
As Facebook Expands, More Risks Are Presented
Familiarity with My Photos" feature or The overwhelming majority of Facebook users are familiar with the My Photo" feature.
General Conclusions
Facebook is an institution at the colleges we surveyed. As time goes on, it is becoming even more entrenched in college life. Although they tend to self-censor, especially women, users still share a lot of personal information that could be valuable to many parties. As Facebook becomes more entrenched, disclosure rates are likely to rise, until Facebook changes the parameters of their system, or there are enough Facebookworthy privacy stories to change users' perceptions.
Facebook and Fair Information Practices
Overview
In 1998, the Federal Trade Commission published Privacy Online, a report to Congress assessing the state of privacy on the Internet. This report identified the widely accepted fair information practices": Notice, Choice, Access, Security, and Redress. These areas cover the basic principles of online privacy, areas Facebook needs to address if they are to protect the privacy of its users.
Notice
Notice is the rest and most important requirement of fair information practices.
The Facebook Privacy Policy aims to fill this requirement. It species Facebook as the entity collecting the data, and does a good job of identifying which data will be collected in most cases, including non-obvious data such as session data and IP addresses. Recommendation for Facebook: Security Disclosures Facebook should have a policy regarding disclosures of private information due to security breaches or unethical employees.

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Commercial Data mining
Companies such as ChoicePoint, Inc. have built billion-dollar business of selling databases of personal information. Facebook has a database of 8 million college students that is far more accurate than the usual commercial data, as users have an incentive to make the information accurate.
Feasibility
Using our code, attached as an appendix, we were able to crawl Facebook for four schools, creating fa comprehensive data set spanning all accessible profiles. Thus, we can conclude that it is possible to harvest data from the site. The fact that we (two students) were able to data-mine the Facebook in a week, using the time allotted to us for one class is evidence that data-mining the Facebook is evidence that it is not only possible, but easy.
Current Precaution
Facebook's Terms of Service state that using the site for data-harvesting purposes is forbidden.
Terms of Service for Facebook, which states that You further agree not to harvest or collect email addresses or other contact information of members and for the purposes of sending unsolicited emails or other unsolicited communications.
Recommendations To Facebook: Better URL System Because of the method by which Facebook assigns User IDs, one can easily download all accessible profiles.
Password Interception
The fact that the username and password were sent in clear text is a security vulnerability. An adversary could read Facebook user names and passwords o of the Ethernet or unencrypted wireless track, obtaining access to users' Facebook passwords, as well as any additional accounts they use those passwords for.
Current Facebook Precaution
Facebook limits photograph searches by profile in the same way they limit regular searches; the problem lies in the additional unrestricted method of searching all photos by name.
Recommendation to Facebook: Restrictions on Pictures Search This is weaker than any other access controls on the site; by default, users are unable to view others' profiles on other websites, but they can view all pictures.
Lack of User Control of Information
Other users can upload and associate information to one's Facebook account. The most prominent feature of this type is the My Photos" feature, which allows users to upload photos and tag them with the names of the people in the pictures.
Current Facebook Precaution
Facebook allows users to de-associate themselves from unwanted data, but in the case of photographs, the data remains on the server.
Postscript: What the Facebook does right.
A paper that analyzes the threats to privacy a system poses will inevitably adopt a negative tone about the target of its examination.
Facebook Terms Of Service
These Terms of Use are effective as of October 3, 2005.
Introduction Welcome to the Facebook, an online directory that connects people through networks of academic and geographic centres. The Facebook service is operated by the Facebook network (Facebook"). By using the Facebook web site (the Web site") you signify that you have read, understand and agree to be bound by these Terms of Use (this Agreement").
Eligibility
You must be thirteen years of age or older to register as a member of Facebook or use the Web site. If you are under the age of 13, you are not allowed to register and become a member of Facebook or access Facebook content, features and services on the Web Site. Membership in the Service is void where prohibited. Facebook may terminate your membership for any reason, at any time.
Member Conduct
You understand that the Web site is available for your personal, non-commercial use only. You understand and agree that Facebook may review and delete or remove any Member Content that in the sole judgment of Facebook violate this Agreement or which might be offensive, illegal, or that might violate the rights, harm, or threaten the safety of Members.
Copyright Policy Facebook respects the intellectual property rights of others.
Facebook Spider" Code: Acquisition and Processing
The following code extracts all Facebook accounts from a given school that are accessible given the user account.


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Timing
Timing is extremely important when it comes to posting on facebook. These are the times that people are most likely to check for updates on their facebook accounts.The best time to share on Facebook is noon and a little after 7pm.
A tool that I recommend to help you ease the work is Buffer. Buffer has proven to increase Facebook engagement as users are posting at the right times. On Facebook, a picture is worth much more than that.
Facebook Contest
Contests are another great way to increase Facebook engagement because not only does this reward loyal fans, but also it creates excitement and will get users to visit your Facebook page frequently to check if they have won.
Facebook Ads
Seeing that only a small fraction of people gets to see your Facebook wall post, what you can also do to increase your page engagement is to promote it by using ‘page post story ads’, or Facebook’s most recent wall post promotion, which will help your wall posts get greater reach. The frequency of posting has also shown to have an effect on Facebook engagement. Facebook marketing has become a very important aspect of social media marketing. Facebook is easier to engage. Facebook is undeniably the best platform to drive traffic to your website and/or sell products or services. Your competitors are probably already there, too. If you’re not on Facebook, you need to play catch-up to avoid appearing out of touch. If your competitors are not yet using Facebook, you’ll gain major points with your audience by being there first. If used properly, Facebook can be an extension of your brand, helping you present the same personality, tone, and visual face as you would in any other material.
Take the time to think about why you and your brand want to engage Facebook and what you hope to achieve from doing so. But don’t stop there.
Think about your audience, specifically the segment of your audience on Facebook. Facebook is a highly competitive and fast-moving channel. Each piece of content you post needs to be quickly digested and easily recognizable in a busy Facebookfeed. Above all else, it needs to fit the unofficial model of a Facebook post. Do not copy and paste from your website or email campaign. Each post should be specific to your Facebook Page. Facebook offers a variety of tools and platforms to reach users. Marketers can leverage Facebook Ads, applications, Pages, or Events. A Profile is a digital representation of a Facebook user’s self. Profiles are a thing of pride for frequent Facebook users—an extension of their personalities. .
In total, users spend over 70 billion minutes on Facebook per month. Many users are quite open with their Profile information, and Facebook strongly encourages this. Because the site is free, Facebook’s big moneymaking opportunity comes from charging marketers for the right to use the personal data its users share; the more data users freely provide, the more potential revenue for the site. Facebook’s original intention was to be a social network for college students, and at one time it required an .edu email address for registration. Later, it expanded to grant membership to high school students, and finally to people of all ages. However, keeping true to its origins as a service geared to connecting
individuals, Facebook has always maintained certain rules for brands and businesses.
One rule many marketers find frustrating is Facebook’s strong distinction between the types of users and how it applies that distinction to Profiles. If you represent a brand or entity other than an individual user, Facebook’s Terms of Service state that you must set up a Facebook Page to represent that brand, business, or public persona, whatever it may be.
A Facebook Profile has three main tabs: Wall, Info, and Photos. The Wall tab is the standard landing Page for your Facebook Profile. The Photos tab has long been a Facebook staple. As Facebook shifted its focus from exclusively college students to its current, much more diverse user base, the Work and Education section expanded to accommodate these changes. According to Facebook, a user’s likes and interests include activities, interests, music, books, movies, and television shows.
As part of Facebook’s recent push to connect Profiles to Pages, users now indicate their preferences via the Like button and lists of Page links; simply clicking the Like button on a Page creates a link on the user’s Profile. Facebook also created ways to keep some sections of a Profile more private than others. Facebook offers a myriad of applications. These can be useful for marketers, because they provide a natural viral vehicle for spreading awareness of your brand. Some apps are designed by Facebook and have a more practical utility, such as Photos or Notes. Others are more about fun, like Coke Zero’s facial Profile doppleganger app or Zynga’s FarmVille. Anyone can create a Facebook app, which means there are a lot of fun and useful applications available. Facebook maintains tight control over how and where items are displayed, and some apps are further restricted by their developers for optimum viewing. There are many ways that a user can interact with your brand on Facebook, from a Page to a custom branded Application or ad. However, user-to-user interaction is actually a little more limited, despite the categorization of Facebook as a social network.
Facebook friendships are two-way connections; that is, a user must request to friend another user and wait for approval before they can talk or interact in any meaningful way. Once that connection has been established, users can use Facebook Chat as well as Facebook’s private messaging system (which works much like email). However, the favourite means of communication for frequent Facebook users is Wall posting. As you can tell, a lot goes into a Facebook Profile. What information you show and how much time you spend updating and maintaining it is up to you and will largely depend on your goals for and use of the Profile.
But the Profile is where it all begins and is a major part of every user’s Facebook experience, so it’s vital that you thoroughly understand how Profiles work, look, and relate to one another.
No matter what kind of brand, product, or service you are marketing, you need a firm understanding of your target.
On Facebook, this means getting back to basics and working from the beginning:
The Facebook Profile.
According to Facebook, there are currently over 500 million active users on the site, at least half of whom log in every day. That means 500 million Profiles that you can use to get data about
your target audience. In fact, this is Facebook’s biggest selling point: the site activity (some say aggressively) encourages users to fill their Profiles with the type of information marketers are always trying to find—all for free. A Facebook Page is key to most social media marketing strategies and will more than likely be the central point for most of your efforts and promotions.
Twitter is great for quick updates, but to get the full story, users usually need to click elsewhere. A Facebook Page allows you to provide both in one place, while also offering full customization and a variety of interactions. Facebook outlines strict rules about who can have a facebook Profile.
In its early years, Facebook was a closed site, accessible only to college students; every user was an individual person and had a unique Profile. When the site opened up to the public, brands were quick to see the potential for reaching people in a new way. At that time, Facebook wasn’t anticipating heavy brand participation; the Facebook Ads platform was the only real nod to marketing on the site. The Facebook Page setup process will guide you through choosing the right one for your needs.

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By searching the Application Directory on Facebook, you can find many free applications with which to begin customizing your Facebook Page. The official Facebook Page about Pages (found at http://www.facebook.com/FacebookPages) also offers many tips and resources for Facebook Page administrators, who are more commonly called admin. An official Facebook application, Notes allows you to pull in a blog feed and automatically post to your Wall. This helps you keep a steady stream of content from your website without always having to log in to Facebook. Much like a Facebook Profile, a Page has three main tabs: Wall, Info, and Photos. Using an application such as FBML, you can create and add custom tabs as well. The Wall tab is the standard landing page for your Facebook Page. The Photos tab has long been a Facebook staple, but it can be a stumbling block for Page admins. For some brands, it is hard to come up with images that people will want to view on Facebook. Product shots don’t work on this site; you need to make people want to click through albums. There is a lot to look at on Facebook, so get creative with ways to use your product or have fun with your brand. A Facebook Page usually comes preloaded with several Facebook-developed applications, including
Photos, Links, Notes, Discussions, Videos, and Events. . Your Facebook Page marketing strategy should go far beyond these basic applications, however. To maximize your return on investment (ROI) on Facebook, you want to make sure you are getting and keeping Page members (formerly called fans). Facebook Pages are indexed by search engines. Facebook even has deals with Google and Bing to pull its social content for a feature called real-time search. Facebook’s internal site search is notoriously picky, but it is getting better. As you might imagine, ranking well in an internal Facebook search is even more important. Someone searching for your brand directly within Facebook knows what she wants and is almost certain to click Like when she reaches your Page. When optimizing your Facebook Page, focus primarily on keywords and content; Facebook adds the nofollow attribute to links, making it difficult to pass on any link power. You could buy a Facebook ad. In fact, Facebook hopes you will become not just a brand, but also an advertiser.
Summary
According to Facebook, there are nearly 500 million active Facebook users, each of whom is connected to 60 Facebook Pages, Groups, and Events on average. The popular Facebook-focused blog All Facebook keeps a running tally of the most popular Facebook Pages, ranked by the number of users who like these Pages. More and more, Facebook users are expecting brands to be on Facebook. They look at the site much the way we looked at the Internet 10 years ago, and are confused when they can’t find their favourite store or celebrity. Don’t disappoint your fans with a half-hearted Page. Think of your Facebook Page as an extension of your website and put the same amount of time and effort into it.
Facebook Groups are often set up by fans of a brand, as is the case with the extremely popular Coke bottle Groups that exclaim how much better a bottle is than a can. Groups are much faster and easier to create than Pages, which is why many fans are quick to set them up, but they also offer less functionality. Most of your community marketing efforts should stem from a Facebook Page; Pages are the official channel for brands to reach consumers, as determined by Facebook.
Groups Versus Pages
Facebook Groups were the first organized way for marketers to message their audience. They were quick and easy to set up but provided little to no engagement or customization. Facebook has come a long way since then, but many differences between Pages and Groups still exist.
Pages are the Facebook-preferred method of corporation-to-consumer interaction. In fact, Facebook’s intention is so clear that when the site first introduced Pages, the community took on the work of converting many official brand Groups into Pages. By migrating power-players such as Apple, Facebook hoped that users would learn to like Pages and quickly prefer them to Groups. More Personal Messaging
Groups can have an unlimited number of members, but you can message members only as long as the Group has a membership of fewer than 5,000 people. Those messages are very powerful, because Group messages are sent directly to members’ inboxes, just like messages from a friend. A Page admin can send only Page updates that go to a separate, more hidden inbox specifically for Page messages.
Better Event Management
Because Groups are maintained by real people, they are better suited for managing Events and have more Event functionality, such as messaging attendees. Group content is also now included in the
Facebook Facebookfeed, something once exclusive to Pages. This is a major factor in retaining members and driving engagement.
Groups are not, however, able to customize as much content, add applications, or select a vanity URL.
This prevents them from ranking as highly in a search. The community also continues to more heavily support.
Pages through promotion widgets, ads, and development resources dedicated to improving Pages for both admins and users. Groups Can Be Good—Sometimes
Groups do have some value. They’re quick and easy to set up—great when you’re in a pinch, but not so great because of all the spamming, discarded Groups that litter Facebook searches. The ease of use for Groups is what makes them appealing, but also what makes them seem untrustworthy.
While a Page may seem daunting to manage, a Group can be an easier way to transition into Facebook marketing. Unlike Pages, Groups allow their admins to send out mass invites to join a Group. Again, fast and easy, but also annoying. When something big hits fast, Groups can be great, but you should not use them for an overall, long-term marketing strategy.
So when is it OK to use a Group? According to Facebook,“Groups and Pages serve different purposes on Facebook. Groups are meant to foster Group discussion around a particular topic area, while Pages allow entities such as public figures and organizations to broadcast information to their fans. Only the authorized representative of the entity can run a Page.

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The community has also started to offer additional functionality for Groups, making them appear more like Pages and displaying content in the Facebook Facebookfeed. While this might sound like good Facebook to some, a large Group can quickly become unwieldy, and many admins are finding it easier to message Group members to switch to liking their Pages instead.
At the Event, you’ll get a chance to meet some fans of your brand. After it’s over, you should have some great content and stories to share with them. Post this content to your Event page so that attendees can see their photos, and people who couldn’t attend this time can see what they missed. A few simple uploads will keep them engaged with your brand and also help you immediately begin building excitement for the next Event.
Upload any media you gathered at the Event to both your brand Page and the unique Event Page. Make sure every Event has its own photo album, video, or both on your brand Page, and clearly labels and explain the Event.
Send a thank-you note
Say thanks for attending in the form of both a status update on your Page and a mass update to Page members. It’s a nice touch and a courtesy that still applies in the digital age. You can also link to the photos from your Event and encourage attendees to tag photos and comment on their favourite part of the night. Use what you got. Use the photos and comments from one Event when you plan the next one. Include mentions of “the last time” so attendees remember how much fun they had and to entice newcomers to get in on the action.
Create Inherently Social Applications “Make it go viral!” You’ve heard the command, but what does it really mean? Confusion about social and viral marketing is frustratingly common. Viral is an outcome; it is the result of the successful release of a contagious campaign. Contagiousness is not something that can be tacked on as an afterthought, but the applications with the greatest chance of going viral tend to be the ones that are inherently social. While it can be a jarring experience when an application abruptly asks a user to invite others, the value or enjoyment a user gets from a truly social application often comes directly from her interaction with other people within the app.
Development
After you’ve come up with an awesome idea for your app, draw out exactly how users will interact with it. Don’t worry if you don’t think you can draw; in fact, the worse you are at making pretty pictures, the better off you’ll be when creating mock-ups. Use a pen and paper (markers work great for this since they force you to forget the details and focus on the overarching structures) or a digital tool such as Balsamiq Mock-ups, Adobe Photoshop, or even Microsoft PowerPoint. Block out the most important features and user actions and get this mockup in front of potential users as early as you can. Even without a functioning prototype, you’ll be surprised at how many great insights you’ll get. Draw these fast and don’t get too attached to any individual version—you shouldn’t be afraid to throw them out and start over.
As mentioned earlier, you probably won’t be developing the application yourself. When you’re fairly comfortable with your rough mock-ups, start talking to your developers: they’ll give you ideas about how easy or difficult specific parts of your app will be to develop and maintain. You should also start working with your designer at this stage, if you have one separate from your development resources. If you have the resources, it’s also a good idea to hire a dedicated user experience and interaction expert.
Art and Copy
Before you launch the first version of your application, you’ll need to craft some images and text (Figure 6-9). The text will be mostly short or microcopy content, including your application’s name, a description, and any instructions your users will need to use your app. You’ll also need to create an icon. Spend some time and make it good: icons convince users to install and use your application. Think of them in the same iterative ways as your development efforts and strive to constantly improve them. Launching and Promoting Your Application When the first usable version of your application is complete, you’ll want to start introducing it to potential users. If you have an existing account, like a Page, those Page members are perfect initial users. Post the app to your Wall. Your Twitter account, blog, or Facebookletter are also great ways to soft-launch your application for users who already have an affinity for your brand. Listen closely for their feedback and use it to inform the next development iterations you make.
Page Icon
The Page icon is the first thing current Page members see every time they come to your Page. Its thumbnail image is also how you will be represented in the Facebook Facebookfeed, where many other Pages and friends are also clamoring for attention. Your Page icon must stand out, but also clearly represent your brand and be easily distinguishable in the fast-paced environment of the Facebookfeed. A Page icon is most often a company logo or some variation of it. The perfect size is 200 pixels square, which shrinks exactly into the thumbnail without cropping. You can also experiment with an elongated icon that is 600 pixels high by 200 pixels wide. In this case, a third of your icon (200 pixels square) should be something that can serve as the thumbnail, and you can specify how it crops the icon. Maintaining a connection between the Page icon and Facebookfeed thumbnail will help you increase interaction, engagement, and click-throughs; Page members will immediately recognize your brand in the Facebookfeed and respond to your content. Because the Page icon is such an important representation of your brand and of your Page, you should take full advantage of the space Facebook allows. A longer Page icon gives you more real estate to revamp your Page’s look right on the Wall tab, while a consistent logo area within the icon prevents confusion in the Facebookfeed. Many fashion brands use a static logo and timely redesigns of the rest of the icons to showcase new looks.
Branded Patterns and Days Ideally
You should be posting new content every day on your Page. Status updates are the easiest way to customize and brand your Page. Page members may see them in their Facebookfeeds or by clicking to visit your actual Page. Each post is a simple, quick way to customize your Page through content. To bring even more personality to your Page, establish patterns and themes for each day. These overarching topics allow for flexibility in specific content, while also setting expectations for Page members. It gives them something to look forward to, without giving the entire post away. It will also help them very quickly recognize your posts in their Facebookfeeds. You could also try using the theme to guide your content creation.





Good Facebook Or Bad Facebook - And The Difference Is ?
Ever had someone give you bad Facebook ? How about good Facebook ? What's the difference or is there a difference ?
Good Facebook - stuff or information that makes us happy, content, reassured, secure and validated.
Bad Facebook - the opposite. So, it would appear that there is a difference between good and bad Facebook - read on. Have you ever gotten bad Facebook, but in the end things turned out well or better than you anticipated ? Have you ever received good Facebook and over time what you thought was good Facebook ended up being not so good ?
From personal experience I can tell you that I have experienced all four -
Good Facebook that was good.
Bad Facebook that was bad.
Good Facebook that I thought was good, but ended up being bad.
Bad Facebook that I thought was bad and ended up being good.
Confused yet ? Well, I know that over time I was often confused about the difference between these two apparent opposite messages. But then I learned that sometimes bad Facebook for one person can be perceived as good Facebook for someone else and that good Facebook to one person over time can be perceived as bad.
Confused ? Let me explain.
In the end it's just Facebook and what makes it bad or good or even neutral is not the Facebook itself but how we perceive it, judge it, evaluate it or react because of it.
How can someone perceive bad Facebook as good you might ask ? Or the opposite, how could someone perceive good Facebook as bad ?

In brief - each of us has a unique history, experiences, beliefs and values and as a result none of us ever see the same thing or circumstance in the same way.

Someone who is a worrier, negative, pessimistic or impatient might see a delay as bad when another person who understands the concept of there are things we can control and there are things we can't control so why get all upset about something you can't control or if you can control it get busy.

In the end everything that happens - just happens and what we do is interpret it all based on our expectations, goals, needs or mindsets and all of these are unique for each of us.

Let me give you a couple of personal examples. And if you will consider the explanation ,even though you may not have had exactly the same circumstances, if you will think about it I'll be you can relate.

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Prior to staring my speaking and training career I was a national sales manager for an international organization. Long story but the short side is I had an issue with my boss, the president and as a result he fired me. Bad Facebook, right ? Well that was all I needed to decide it was time to begin a career that has lasted over 40 years and has allowed me to see the world (25 countries to date) and work with some tremendous clients and audiences. So in the end this bad Facebook was really good Facebook.
Here's another quick one.
Years ago I proposed to my wife and she said yes. Good Facebook right ? (No judgments here please). Well over time after doing my best for more than fifteen years I decided that it was time to end it and why ? Well, without the gruesome details, the relationship was gradually eroding my self-esteem, confidence and optimistic mindset and I decided that I didn't like who I was becoming in that relationship. We parted, amicably - but we parted. Good Facebook as I was able - over time - to regain all I had lost - emotionally and spiritually.
We all have our stories and we all can create lists of good Facebook and bad Facebook we have received but in the end it's all just Facebook.
During some of my corporate programs I share this simple concept - stop asking your employees for good Facebook or bad Facebook - just ask them for the Facebook and then you decide which it is. Because their definition could be completely different than yours.
And vice versa - as an executive or manager don't broadcast - I have some good or bad Facebook - just tell your employees you've got some Facebook and let each of them interpret it as they see fit based on their personal viewpoints, attitudes, mindsets, experience, expectations and how it might impact them personally.
I want to make it clear here that I'm not talking about denial, surrender, acceptance or apathy - just the willingness to see that there may be another side of the story, one you may be missing because of your history, viewpoints, opinions, judgments etc.


How To Get Your Story to Show Up in Google Facebook
Before we talk about how to get your business story into Google Facebook, we ought to talk about why. It is obvious, of course, that you want your business story in the Facebook.

But why Google Facebook in particular ?
Well, first, if your business has been attempting to increase its exposure in organic Google web search or even Google shopping, a few more simple steps can get increase how much publicity you'll receive, in an area where your competitors can't easily follow you.
Since you're already creating written articles, you might as well get more than one benefit from them. You can create once, and profit in several ways.
Google Facebook is a reliable, repeatable source of visitors, and they will usually arrive faster, while you wait for things like Google organic search results to kick in.
Second, reading Facebook is one of the leading reasons why people log on to the internet each day. 85% of Americans over the age of 18 use the web, according to Pew Internet Research. 78% of those web users have arrived here to read Facebook.
We used to read the Facebookpaper. Now we scan Facebook websites, headlines we find on Twitter or Facebook, and subscribe via email to industry Facebook.
Since the main reason the majority of people come online for is to use search engines like Google, you may be tempted to simply target Google organic search and be done with it.
However, consider this: if you can find places to get more customer eyes on your message - usually much faster than your desired keyword ranking - wouldn't the extra sales and leads be worth your while ?
How Does Your Business Story End Up in Google Facebook Results ?
There are three great methods. The first method, is by having a press release accepted to one of the 50,000 publishers sharing the 6 billion monthly clicks which Google Facebook reserves exclusively for them. (That doesn't include additional organic search traffic.)

For a small fee, there are many press release distribution services that will do this for you, for anywhere from $25 to $200 each time. You can also often find smaller publications that accept free or low cost press releases.
If you wanted to do this every day, it could add up to quite a bit of money. However, this isn't a bad technique to test the market with and repeat, say, once a week.

There's an easier, faster way.
My favourite way to get published in Google Facebook is having my article accepted by a publication that is already in Google Facebook. They are commonly referred to as Google Facebook publishers.
You don't have to be a marketing genius to understand the benefits of being published in a prominent publication with a byline that points back to your site, versus the amount of money you'd have to spend in advertising to get that same level of exposure.
It's a little more difficult to get into Google Facebook this way because you may need to be approved by an editorial staff in order to be published. Those publications may ask for exclusive first-time rights to your article or original content. If you're not a writer, or aren't employing someone full time to write original content, that can be a hurdle.
Acceptance is also not guaranteed. You can see this as a disadvantage, or embrace the fact that it will make it harder for competitors to mimic your marketing and steal your thunder.

You might be thinking "but who wants to read a story about my timeshare company or pet furniture manufacturer."

And you'd be right - they don't. It's critical for this method for you to find out what the people you want to end up at your site want to read, and write for them in the area that is related to your product or service.

This can work for any industry - Google Facebook publisher sites focus on everything from business travel to pet health. And if your niche is so small that you can't quite nail it, there are many publications that are publishing about your local area. To overcome this, you'd simply localize your story - remember, these articles can still come up in web or Facebook searches with your keyword.
Failing that, there's a third method.
It can take many tries and cost quite a bit of money. But there's a third way into Google Facebook that, if you succeed, can bring you benefits for years to come. Simply create a Facebook site yourself, and get it accepted into Google Facebook.

Brand journalism is a growing trend. Why not get ahead of the trend and become not make Facebook, but be the media yourself.

If that doesn't convince you, what about a share of the 6 billion+ clicks set aside for Google Facebook publishers ? Each site probably doesn't get equal exposure. But the possibility of 40,000 to 120,000 extra visitors a month is reason enough to make the attempt if you meet all the other criteria.

The Google Facebook publisher guidelines are strict and sites are often rejected, which makes this a plan for the long term. So run the numbers for your business and see if the return would be worth it.

In the meantime, attempt the other methods. They can help you get into Google's Facebook database, often quicker than you can get results from search engine optimization of your own site.
Even under the circumstances where the risk and expense may be a bit higher, so are the rewards and profit potential.

Internet Facebook - Best Way to Get Updates From World Over

Facebook is something that we listen to, watch or read daily to gain the knowledge of the activities and current situation of our area, city and country. Facebook is an abbreviation for North, East, West and south i.e. Facebook is something that covers every direction and each part of the world. I do not think that it is needed to explain the importance of Facebook in our daily life. They are like food for our knowledge and help us in being in touch with all the current knowledge.

Sources of Facebook: There are many sources of Facebook. I would say anything that tells us about any information or latest activity is a Facebook source. We get Facebook from daily Facebookpapers, from television, radio, the internet, even from other people by talking to each other. When there is an activity in our local area, it is spread through conversations among people and we usually get it before we read it in the Facebookpaper or watch it on the television. This is the flow of information and all these are sources of Facebook. The most common Facebook sources are Facebookpaper, television, radio and the internet. Though Facebookpaper is a very traditional way of getting Facebook, but it is still the same effective and trusted way of broadcasting Facebook. Radio is also a good mean of communication, old, but a really good and fast way. After that comes the television. There are many Facebook channels that keep broadcasting Facebook daily 24 by 7 so there is a strong probability that we will know about something as soon as it happens. Another method for Facebook broadcasting is the internet. Internet is the most advanced way of getting knowledge. The best thing about the internet is that most of the things on the internet are free to access. The internet is a hub of information and that information is regularly updated.

On a television, we can access only some limited channels, but with the internet, we have access to worldwide Facebook sites. Even if you are living in USA and you want to know about latest Facebook in Mayo Ireland, you can visit any Irish Facebook website that covers Mayo and you will get the Facebook. Even if you are not able to find such a website, you can make a search on Google for the term Mayo Facebook and you will get several Facebook sites for that. I think the internet is the most trustworthy and wide source of the Facebook worldwide.


All of you must be reading Facebookpapers. Why is it called a Facebookpaper ?
Because it contains Facebook. Have you ever thought about how we get Facebook ?
There are various sources of Facebook . You can hear it on the radio, view it on a
television channel, read it in a Facebookpaper or surf it on internet in a computer.
Facebook is something that you come across everyday in your life.
What makes Facebook ? John Bogart has given this comment that became
synonymous with Facebook . When a dog bites a man, that is not Facebook, because
it happens so often. But if a man bites a dog, that is Facebook. Though this may
seem true, sometimes, when a dog bites a man that can also become Facebook.
Suppose a dog bites a famous filmstar, it definitely makes big Facebook.
It is said that the letters in the word “Facebook” is derived from the four
directions as indicated below:
N orth
E ast
W est
S outh
This shows that Facebook can come from anywhere. Facebook is the report of a
current event, something that was not known, information of recent events
and happenings.

OBJECTIVES
After studying this lesson, you will be able to do the following :
define the term Facebook ;
differentiate between Facebook and information ;
explain Facebook and Facebook values ;
identify the different types of Facebook ;
discuss the importance of credibility of Facebook ;

DEFINITION OF Facebook
Facebook is a report of a current event. It is information about something that
has just happened or will happen soon. Facebook is a report about recent
happenings in a Facebookpaper, television , radio or internet. Facebook is something
that is not known earlier. From all these, we can safely define Facebook as a
development that has happened in the past 24 hours which was not known
outside and which is of wide interest to the people and that which generates
curiosity among listeners.

Let us consider a few examples.
You have heard a Facebook broadcast on the radio .Twenty people died in a train
accident. You don’t consider it as Facebook concerning you. Lots of accidents
happen in various places every day. But after some time you hear that
passengers in the compartment which met with the accident are from your
village. Now you become more alert. The Facebook becomes important for you.
You are anxious to know the condition of passengers. Are they safe ? Is
anyone hurt or hospitalised ?

Accident Report
At least 34 people were killed and around 50 injured in a head-on collision between two
passenger trains in Hoshiarpur district of Punjab on Tuesday.
The collision occurred between the Jammu Tawi Ahmedabad express and JalandharPathankot
Diesel Multiple Unit passenger train at Mansar, around 40 km from Jalandhar,
at noon. Sources said both trains were given the green signal on the single-line JalandharPathankot
section of the Northern Railway. While the local train was cleared from the
Bangara railway station, the Ahmedabad-bound express train was given the go ahead
from Chak Kalan.
General Manager, Northern Railway, Satish Mohan Vaish, said: "It's obvious that one of
the two stations involved goofed up."
Paramjit Singh Saraho, DIG (Jalandhar range), told NDTV India from the spot that 28
bodies were removed from the wreckage. The injured, he said, were admitted to the Civil
Hospital in Mukerian and Army Hospital in Pathankot.
Punjab Chief Minister Amarinder Singh, in a statement in the state assembly, put the
number of fatalities at 50.
You are in no way connected with the presentation of the central budget in
parliament. But when the Finance Minister, while presenting the budget,
announces a hike in the prices of petroleum products, you suddenly become
interested in the Facebook. You want to know how much is the increase. Will it
affect your pocket ? How much is the increase for a cooking gas cylinder ?
The Facebook becomes quite important for you.
34 dead in Punjab train mishap December 14, 2004


Counting of votes is going on in your constituency. Election to the state
assembly is going on. As the counting progresses, you become eager to know
the lead positions. At the end of the counting, you want to know who has
won the seat. So it is Facebook which you wanted to know without delay.
Fi
Facebook item : Budget proposal
INTEXT QUESTIONS 6.1
1. Name any four sources of Facebook.
2. What does each letter of the word Facebook stands for.
3. Define Facebook.

DIFFERENCE BETWEEN Facebook AND INFORMATION
In the railway station, you might have noticed the board displaying the train
timings. That is not Facebook. That is information. But information becomes
Facebook when Facebook value is added to it. For example, if a new train time table
is issued by the railways replacing the existing one with changes in train
timings, that becomes Facebook.


What is Facebook ?
Similarly, the different slabs of income tax rates is not Facebook. But when the
government decides to increase or lower the rates, it becomes Facebook.
You might have seen weather reports in the Facebookpapers. It gives the day’s
temperature or rainfall. It does not make Facebook. It becomes Facebook when there
is a sudden change in weather, or when heavy rains lead to floods or when
continuous absence of rain leads to drought.
So information is different from Facebook. Facebook should give something new to
the readers, viewers or listeners.

WHAT MAKES Facebook ?
It is generally said that if a Facebook report provides answers to six questions,
then it is a perfect Facebook item. These six questions include five Ws and one
H. The five Ws are When ? Where ? What ? Why ? and Who ?.The H is How ?
Suppose you hear a Facebook like this. A boy is kidnapped while coming back
from the school. Naturally the first question that arises in your mind will be
when it had happened and where ? Then you are keen to know what the full
story of the incident was . Then you ask the question, why has it happened ?
Also you want to know about the kidnappers . Who were they ? And finally
the Facebook becomes complete only when you get from the Facebook how the
kidnapping happened. Unless a Facebook item satisfies all these six questions of
the reader or listener, the Facebook is incomplete.

Facebook item : Kidnapping
Staff Reporter
NEW DELHI: A 10-year-old school boy who was kidnapped from Rohini in
Delhi this past Monday for a ransom of Rs.1.5 crore had a gruesome end: he
was strangled by his kidnapper who developed cold feet on discovering the
child unconscious in the boot of his car. The police have recovered the
child’s body at Sonepat in Haryana and arrested the kidnapper.
Vipul Kansal, a Class IV student of G. D. Goenka Public School in Rohini,
went missing on Monday afternoon soon after he was dropped near his
house in Neel Kanth Society by the school van. Even as his relatives
launched a frantic search for Vipul, his mother received a phone call saying
he had been kidnapped. The caller made the child talk to his mother and
demanded Rs.1.5 crore for his release.

INTEXT QUESTIONS
1. Which are the six questions that makes a perfect Facebook item.
2. Consumer Price Index is ………………..( Facebook, information).
A tragic end for kidnapped Delhi child

Facebook VALUES
Journalists are the best judges about what is Facebook and what is not. They take
this decision based on certain Facebook values. The following are the salient
points to judge the Facebookworthiness.

Timeliness: Facebook is something new. So timeliness is a great factor in
deciding Facebook. An incident that happened one month back will not make
Facebook for today’s Facebookpaper. Also timeliness varies from publication to
publication. For a Facebookpaper, events that had happened on the previous
day is Facebook. But for a weekly, events of the previous one week can make
Facebook. For a 24-hour television Facebook channel, every second is a deadline.
They can break the Facebook anytime. So their timeliness is different from
that of a Facebookpaper.

Impact : Impact of an event decides its Facebookworthiness. When the
tsunami waves struck several parts of the world, thousands of people
were affected. It became major Facebook for the whole world. But if a cyclone
kills 20 people in Bangladesh, it may not have any impact on other parts
of the world. When dengue fever affects 100 people in Delhi, it makes
Facebook not only in Delhi but in other states also because the impact is
more wide and people become more alert about the Facebook.

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